Cookie Policy
How romecarrent.com uses cookies and similar technologies on our car hire platform.
What Are Cookies and Why We Use Them
Cookies are small text files placed on your device - computer, tablet, or mobile phone - when you visit a website. They are widely used to make websites work more efficiently, to remember your preferences, and to provide information to the site owners about how visitors interact with the platform.
At romecarrent.com, we use cookies to ensure our car hire search and booking tools function correctly, to understand how visitors navigate from the homepage through to the checkout, and to tailor relevant offers to users searching for vehicle rental across Rome and the wider Metropolitan City of Rome Capital region. Without certain cookies, features such as saving your pickup location near Fiumicino airport, retaining your selected vehicle category, or remembering your preferred language would not work.
By continuing to use romecarrent.com after being presented with our cookie banner, you agree to our use of cookies as described in this policy. You may withdraw or adjust your consent at any time using the methods outlined further below.
Types of Cookies We Use
Essential Cookies
These cookies are strictly necessary for the operation of romecarrent.com and cannot be switched off in our systems. They are set in response to actions you take, such as initiating a car hire search, completing a booking form, or logging into your account. Essential cookies include session identifiers that maintain your secure connection throughout the reservation process, anti-fraud tokens that protect payment pages, and load-balancing cookies that ensure our platform remains stable during periods of high traffic - such as the summer season when demand for vehicle hire across Rome peaks significantly.
Because these cookies are required for the site to function, they do not require your consent under applicable data protection law. They are automatically set when you access the site and are deleted when you close your browser or shortly after your session ends.
Analytics Cookies
We use analytics cookies to understand how visitors use our platform - which pages they visit, how long they spend comparing car hire options, and where they encounter difficulties. This data is collected in an anonymized and aggregated form, meaning we cannot identify individual users from analytics reports. Information gathered helps us improve page load speeds, refine the booking flow from search to confirmation, and identify the most popular pickup locations across Rome including Termini station, Ciampino airport, and the EUR business district.
Analytics cookies are only placed on your device if you have given your consent via our cookie banner. You may withdraw consent at any time by adjusting your browser settings or using our preference centre.
Marketing and Retargeting Cookies
Marketing cookies allow us and our trusted advertising partners to show you relevant car hire promotions on third-party websites after you have visited romecarrent.com. For example, if you searched for an SUV rental near the Colosseum area but did not complete a booking, you may see a tailored reminder advertisement on another platform. These cookies track your browsing activity across sites and build a profile of your interests to serve more relevant ads.
Marketing cookies are only placed with your explicit consent. Declining them will not affect your ability to use any part of our car hire search or booking tool - you will simply receive less personalized advertising across the web.
Functional Cookies
Functional cookies enable enhanced features and personalization on romecarrent.com. They remember choices you have made, such as your preferred language, your currency selection for viewing hire rates, or your most recently used pickup location near major Rome landmarks. They may also remember whether you have previously dismissed informational notices on the site.
These cookies improve your browsing experience but are not essential. If you choose not to accept functional cookies, some personalized features will not be available during your visit, though the core search and booking functionality will remain fully operational.
Third-Party Cookies on romecarrent.com
In addition to the cookies we set directly, certain third parties may also place cookies on your device when you use romecarrent.com. We work with a small number of trusted technology and service partners whose tools help power our platform. These third parties include:
- Analytics providers - We use web analytics tools that set their own cookies to measure traffic patterns, session durations, and conversion rates on our car hire booking pages. Data collected is anonymized and processed in accordance with the relevant provider's privacy policy.
- Booking engine partners - Our vehicle search results and availability data are powered by a third-party booking aggregator. This partner may set functional and session cookies to facilitate real-time availability checks, rate comparisons, and secure checkout flows for car hire across Rome and wider Italy.
- Advertising networks - Where you have consented to marketing cookies, advertising network partners may collect data about pages visited and searches conducted on romecarrent.com in order to serve relevant car hire advertisements across their publisher network.
- Payment processors - When you proceed to checkout, payment service providers may set security cookies required to authenticate transactions and prevent fraud. These are considered essential and do not require separate consent.
We do not sell personal data to any third party. Where third-party cookies collect personal data, each provider acts as an independent data controller subject to their own privacy and cookie policies. We encourage you to review the privacy policies of any third-party services you interact with through our platform.
How to Manage Your Cookie Preferences
Using Our Cookie Banner
When you first visit romecarrent.com, a cookie consent banner is displayed at the bottom of your screen. You can use this banner to accept all cookie categories, decline non-essential cookies, or make granular choices by category. If you wish to revisit or update your choices at any time, you can clear your browser's stored cookies for our domain - doing so will cause the banner to reappear on your next visit so you can reselect your preferences.
Browser Settings
All major browsers allow you to control cookies through their settings menus. You can configure your browser to block all cookies, block third-party cookies only, or to alert you before a cookie is set. Please be aware that blocking essential cookies will prevent romecarrent.com from functioning correctly - you may not be able to search vehicle availability, compare hire rates, or complete a booking. Instructions for managing cookies differ by browser and can typically be found under "Privacy" or "Security" settings within the browser's Help documentation.
Device Settings
On mobile and tablet devices, your operating system may offer additional controls for limiting ad tracking or resetting advertising identifiers. On iOS devices, you can find these options under Settings - Privacy - Tracking. On Android, equivalent controls are available under Settings - Privacy - Ads. Enabling these device-level restrictions will limit certain advertising and retargeting cookies from functioning across apps and mobile browsers including those used to browse our car hire platform while traveling in Rome.
Opt-Out from Analytics Providers
If you wish to opt out of analytics tracking specifically, many analytics providers offer a browser add-on or dedicated opt-out page independent of your cookie consent settings on romecarrent.com. You may consult the privacy policy of the relevant analytics provider for instructions on opting out of their data collection entirely across all websites that use their service.
How Long Cookies Last
Cookies set on romecarrent.com vary in their lifespan depending on their purpose. Session cookies are temporary and are deleted automatically when you close your browser. They are primarily used to maintain the state of your booking search - for instance, remembering the vehicle category and pickup date you selected while browsing hire options near Trevi Fountain or Fiumicino.
Persistent cookies remain on your device for a defined period after your browser session ends. The following general retention periods apply to the categories used on this site:
- Essential cookies - Session duration only, or up to 24 hours for security tokens.
- Analytics cookies - Typically retained for 13 months from the date of last activity, in line with standard analytics provider practices.
- Marketing and retargeting cookies - Up to 90 days, depending on the specific advertising campaign and partner network.
- Functional cookies - Up to 12 months, so that your language and currency preferences are remembered on return visits.
You may delete cookies stored on your device at any time through your browser settings, which will reset any retained preferences on our platform.
Updates to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in the cookies we use, changes in applicable law, or updates to our technology partners and booking engine infrastructure. When we make material changes, we will update the date at the top of this page and, where appropriate, display a notice on romecarrent.com so that returning visitors are aware of the changes.
We encourage you to review this page periodically to stay informed about how we use cookies on our car hire platform. Continued use of romecarrent.com after any update constitutes your acknowledgment of the revised policy. If you have previously provided consent for non-essential cookies, a material change to the categories or purposes of those cookies may prompt a renewed consent request via the cookie banner.
This policy was last reviewed and updated in 2025.
Contact Us About Cookie-Related Questions
If you have any questions about this Cookie Policy, wish to exercise your rights in relation to data collected through cookies, or would like to request further information about specific cookies used on romecarrent.com, please contact us using the details below. We aim to respond to all inquiries within five working days.
romecarrent.com
Rome, Metropolitan City of Rome Capital, Italy
Email: info@romecarrent.com
Phone: +1 (928) 537-1060
For broader questions about how we process your personal data beyond cookies, please refer to our Privacy Policy. For questions about your booking, terms of hire, or any aspect of renting a car in Rome through our platform, please visit our Booking Flow page or reach us directly by email.